Over the past month, several members have reached out to ASCP with concerns regarding the way the medical laboratory is portrayed in the American Osteopathic Association’s Doctors That DO campaign. While the AOA’s intent was to promote the visibility of osteopathic medicine rather than diminish the role of the lab team, the lab-related ads will be discontinued after March 2016. The AOA also plans to re-evaluate the entire campaign in May 2016. Going forward, ASCP and the AOA plan to explore ways the organizations can collaborate toward our shared goal of improving patient care.
We would like to thank our members for their diligence in voicing their concerns regarding this issue. We look forward to continuing to work together to raise awareness of the essential contributions of the pathology and laboratory medicine profession to health care.